Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
Chinese netizens were beyond excited when vlogger Li Ziqi made her first appearance in two years in a Douyin (China’s version of TikTok) promotional video on October 7 last year. Known for her peaceful rural-life content, Li has millions of fans across multiple social media platforms. Many of her followers like her food content the best.
Li doesn’t just prepare delicious Chinese meals, she intricately showcases the entire life cycle of key ingredients like corn, chestnuts, and garlic, from planting seeds in the fields to placing the prepared dishes on the dinner table. Her content has been called “digital pickle (电子榨菜 diànzǐ zhàcài),” as it is perfect to eat along too.
Zhang Wenjie is a contributing writer at The World of Chinese. She loves to share the lifestyles, voices, and concerns of China’s Gen Z. She is also fond of collecting and displaying the flourishing slang expressions in the Chinese language.
