News & Events
About Us
Shop
Barbe-Queue Again: How Zibo Broke the Curse of Short-Lived Virality
One year after Zibo blew up online, why are tourists still pouring in?
Behind the Fame: What Makes a Viral Travel Destination?
How cities fight for tourists with social media marketing and enhanced hospitality, despite the strain visitors place on local infrastructure
Throwing Eggs: How “Guandan” Became China’s Favorite Card Game
The regional card game “guandan,” literally “throwing eggs,” has become one of the country’s most popular social activities
China’s Chengdu Disney Has Massive Queues and Just One Ride
How a rapper’s diss track turned a single piece of exercise equipment in a small community gym into the latest viral travel destination
Talk Like a Chinese Food Vlogger
Want to get paid for eating good food? Here’s what you need to know about China’s food blogging industry
China’s Pet Psychics Promise to Bridge the Species Gap
Netizens are turning to “pet communicators” to improve their relationships with their furry friends, despite a lack of science behind these animal psychics
Total Recap: The Rise of Bite-Sized Cinema
From short summaries to full contextual breakdowns, movie recap videos are diverse, controversial, and wildly popular
Tiny Titans: How China’s Kids Are Schooling Adults
China’s netizens are in awe at children who show wisdom beyond their years
How China’s Seniors Got Hooked on Short Video Influencers
The suspension of a short video channel throws the spotlight on how influencers attract elderly users and the risks seniors face online
Scan to follow us on WeChat
Or add: Theworldofchinese
